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It is a presentation on the CSR initiatives taken up by AMUL Please note that the presentation (ppt) does not contain the initiatives in detail. Csr of amul. 1. By AA AAKANKSH BHOIR (06) RAMESH MOOPANAR (32) RITESH SHINDE (42) N NITESH SRIVASTAVA (47) ANKIT. Corporate social responsibility (CSR) has been defined as the commitment of business to contribute to sustainable economic development.

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The net positive on reducing waste, designing green buildings, implementing green operations and maintenance plans — all have continually proven to yield a positive return on investment ROI.

In addition to above programme Amul procure and distribute quality fodder seeds like, Lucerne, Jowar, Maize etc to fulfill the requirement of roughages of the ruminants. Introduction wmul New Analytical Methods: The adoption of modern production and marketing techniques helps in providing those services that small producers individually can neither afford nor manage. In the first csf of the Award Foundation, Amul honored students in Gujarat and other parts of India. Nearly all of the points needed for LEED Aul 40 points can be achieved through the energy and atmosphere category 35 points.

There is a change in the status of women. This programme aims at capacity building of Secretaries of Dairy Co-operative Societies in better management and maintenance of ISO standards. This also acts as a vital link for various productivity enhancement and development programmes of farmers programmes. Maximizing farmer profit and productivity through cooperative effort is the hallmark of the Anand Pattern.

In order to further strengthen its activities, ARDA is in constant touch with national and international agencies, academicians and researchers and even provide platform for graduates and postgraduate students to do their research work to fulfill their academic purpose. In addition, Amul organizes donation of blood on emergency. It has nearly 50 sales offices spread all over the country, more than 5 wholesale dealers and more than retailers.

Amul continues to inspire one and all interested not only in dairying but also in other areas, people involved in the rural development and sustaining livelihood through massive employment generation. During the fiscal, as the GCMMF finds that from its earnings it is possible to pay more to the producers for milk, the final price is declared higher than the interim price being paid.

For this purpose we envisage a large programme of cer up cooperative dairies during the Fourth Plan and this will, no doubt, be based on the Anand model. There are 12 district co-operatives each being managed by a member board elected by the college comprising the nominated representatives or chairmen of the village co-operatives. Last but not the least I would like to thank my family and friends for their continuous support and help.

CSR Initiatives

Alarmed by the climate change and global warming and their understanding of that dairy farming like agriculture is dependent on nature, they took an oath on 15th August,after the flag hoisting ceremony, to vsr a sapling and ensure that it grew into a tree. Milk co-operative societies have created white-collar jobs too.


Through this letter, I propose to share with you what I saw there and its importance in the context of the programme envisaged for the establishment of a czr dairies all over the country during the Fourth Plan.

At the end of each year, a portion of the DCS profits is used to pay each member a patronage bonus based on the quantity of milk poured. By using strategic and social commitment for families with chronically ill children children, Betapharm took a strategic advantage.

Continuous follow up were taken from the member unions about the status of activities planned for the programme. Government subsidies and incentives often further complement and reward efforts to develop and implement successful sustainable operations and maintenance programs.

Supply Chain Ammul Educating employees on sustainability practices throughout the supply chain can lead to greater efficiencies and help build collaboration to meet sustainability, quality and other goals. The GCMMF realised that it was a corporate social responsibility to strengthen the core business processes of its distributors so as to keep them in mainstream business and compete with those with formal training in management.

So as to maximise the earnings of the milk producers the GCMMF changes the product profile during the fiscal and directs its sales and marketing activities towards those wmul that would bring in maximum returns. If we can transplant the spirit amu Anand in many other places, it will a,ul result in rapidly amull the socio-economic conditions of the rural areas and in our achieving the objective of a socialistic pattern of society.

Then individually they planted sapling on their own at their identified locations like their farm, near their home, on farm bunds, etc. Their relentless effort in improving their socio-economic conditions ultimately brought their working as a model for dairy development programme in our country — popularly known as Aml Pattern. As a part of milk production enhancement programme and improve cattle breeds of farmer producers Amul initiated various development programmes.

Every business organisation follows the same principle. What will be my obligations as an Amul Preferred Outlet? At that time, only liters of milk per day was being handled. Since then Amul has come a long way in the management of animal husbandry introducing the best management practices and the services are provided 24 hours today.

CSR Initiatives

The first tier is the co-operative society at the village,of which; milk producers are voluntary members, managing the co- operative through a democratically elected 9-member managing committee, and doing business by purchasing milk from members and selling it to the district level co- operative.

The mobile and immobile laboratories have contributed to clean milk production drive in routine and emergencies especially in cases of plant or chemical poisoning and diseases claiming sudden death of animals; prompt and accurate diagnosis of the disease to keep the livestock in sound health, taking adequate preventive measures to avert major outbreak of diseases by diagnosing the disease at an early stage; planning for appropriate feeding strategy with the help of complete analysis of metabolic profile of the animal; improving infertility by timely remedial measures; timely detection of sub clinical cases of mastitis and control the incidences; assessing efficacy of vaccination could be determined by detection vaccination titers.


Typically in business, what gets measured gets managed, and as long as the right metrics system is created and data is tracked accurately, almost any environmental CSR initiative can yield positive results. It has been estimated that when one tree is cut, in monetary terms there is loss or Rs. AMUL is available today in over 40 countries of the world.

The whole operation is professionally managed so that the individual producers have the freedom to decide their own policies. These tankers are thoroughly cleaned at every unloading of milk at Dairy Plant and certified for its hygiene for transportation of milk by QC personnel.

This social barrier has been removed by the milk co-operatives. Then the idea was communicated to farmer members and they all welcomed it and enthusiastically agreed to implement the idea. The programme sought to link rural milk production to urban milk marketing through these cooperatives. To encourage outstanding children of farmers in pursuing higher studies Amul introduced scholarship schemes in And Cooperation, to pursue this matter with you and to give you any further details that you may wish to know.

It provides quality semen for artificial insemination program; impart training to inseminators, prevention and control of diseases. Invariably the price paid to the member-producers in Gujarat is higher by 15 per cent than the national average.

The second tier is the district co-operative that processes milk into milk products, markets locally and sells surplus to the state co-operative for national and international marketing.

The importance of milk and milk products in providing nutritious food to the country cannot be over emphasized. The unique fact about the programme was that the milk producer members took up the oath to protect tree saplings till it survives and grows into tree. There are 12 district co-operatives each being managed by a member board elected by the college comprising the nominated representatives or chairmen of the village co-operatives.

Inthe unfair trade practises of the middle men brought the farmers of Kaira to unite and fight against this system which brought Amul into existence.