Research industry veterans Jack Honomichl and Laurence N. Gold deliver their annual report on the top 50 revenue-generating MR firms operating in the US. In the July 31, , issue of Marketing News, Charles Coolidge Parlin was eDiToR’s NoTe: In the Honomichl Top 50 report, the CPI. 46 on the annual Honomichl Top 50 Report. The Honomichl Report, which ranks the 50 largest market research firms based on their
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QRCA seems to be embracing the change within qualitative which is heartening to see. The Full Service component of the U. Newer, innovative firms are growing rapidly. Here are the two things that jumped out at me the most:.
AMA Gold Report Top 50 – Wikipedia
I challenge their vision of the state of the industry for being short sighted. Join the conversation Cancel reply.
This also supports the theory that spend is flowing elsewhere in well established markets while traditional research is aggressively staking claims on emerging markets where other alternatives to traditional research may not have hono,ichl established market presence ohnomichl. Sign up to our newsletter Don’t miss out I agree with most of your conclusions. The future of market research is shifting towards democratization of insights that are available in real time.
There is more thought leadership and strategic impact in that commentary section than you usually find in most industry reports.
The Honomichl Top 50, ESOMAR Global 25 & The Need To Re-Define Market Research
Join the conversation Cancel reply. If they can wrangle the 550 of the industry to take the learnings from this report to heart to help navigate all of the market complexities MR is facing then they will absolutely deserve the support of us all. I see Forrester, Gartner and Ovum not mentioned here more of technology analysts than market research companies.
Just an observation though: I realize this is a little hard to read due to size, so you can click on each image to enlarge them, or you can download the complete Honomichl report here: Public opinion strategies LLC. Leonard Murphy Friday 29 June6: I agree to receive emails with insights-related content from GreenBook. There are over companies in the social media listeing space alone and some have been around since While I am not familiar with all of them, a quick perusal of the profiles in the H50 report paints a picture that in most cases but not all each of these firms posses some combination of: I have no problem with the quality of the data or the report itself; far from it, those aspects are usually stellar.
While I am not familiar with all of them, a quick perusal of the profiles in the H50 report paints a picture that in most cases but not all each of these firms posses some combination of:. On the flip side, it is incredibly disappointing to me that we have not seen leadership, or ttop the very least deeper public collaboration, from the 05 U.
The missing ingredient is a broader definition of what constitutes a research company, and without that the picture of the market will be incomplete. The report also goes into deep levels of detail on market performance per country and by region, with the key findings being that even with the hop of the market, Europe and North America overall turn over is either in decline or anemic, with emerging growth markets driving the organic increases.
First off, a hearty and well deserved congratulations gonomichl all of the firms who made the list, especially those appearing for the first time!
Service Management Group Inc. The base for this analysis is revenue reported by research companies for U.
Thoughts on the 2012 Honomichl Report of Top 50 Market Research Companies
In others, it even challenges the data. Two things jump out at me: Get great insights content delivered straight to your inbox. A special shout-out should go to the companies that made it onto the list this year: I agree to receive emails with insights-related content from GreenBook.
ESOMAR and the MRS are already well down the road to making this redefinition real, and the Dutch association published a wonderful paper last year on how they have already achieved it.
I agree to receive emails with insights-related content from GreenBook. But the software and panel folk? That is not to say that innovation is NOT occurring in those firms, but their revenue streams are largely protected for now by offering industry leading products that are mission critical to their client-base and are not easily duplicated by emerging methods. You can manage your email preferences or unsubscribe at any time.
Thanks Simon, it is always important to get your perspective!
Where Behavioral Science Fits In Behavioral science is changing the insights industry by creating a foundation for accurate prediction of human behavior. Market force Information Inc. Thank you for the extensive analysis Lenny.
Thoughts on the Honomichl Report of Top 50 Market Research Companies | GreenBook
Is it any wonder that companies in those sectors are experiencing boom years and capturing large market valuations? Excellent analysis, Lenny, and I agree with your last para wholeheartedly. Ample recent examples of this shift populate industry news sites.
As I said earlier, neither goes far enough in my opinion in including other companies that should be listed such as Research Now, Toluna, Qualtrics, Confirmit, and many others. My hat is off to them, as always: So hats off to ESOMAR for a great report that moves the industry dialogue forward and arms us all with good data to inform our thinking for the next year.