Ximi Elga


A book about management, described by guru Peter Drucker as ‘a first rate as Leading business editor Joan Magretta distils the wisdom of a. Joan Magretta is a Senior Institute Associate at the Institute for Not Markets What Management Is By Joan MagrettaWhat Management Is By. What Management Is, by former Harvard Business Review editors Joan Magretta and Nan Stone, identifies management as the driving force behind key.

Author: Sahn Shakalar
Country: Croatia
Language: English (Spanish)
Genre: Literature
Published (Last): 19 February 2018
Pages: 118
PDF File Size: 12.72 Mb
ePub File Size: 14.43 Mb
ISBN: 406-9-67543-775-9
Downloads: 53130
Price: Free* [*Free Regsitration Required]
Uploader: Mazujin

A beginner’s guide and a bible for one of the greatest social innovations of modern times: It presents the basic principles of management simply, but not simplistically. Why did an eBay succeed where a Webvan did not? Why do you need both a business model and a strategy? Why is it impossible to manage without the right performance measures, and do yours pass the test? Joan Magretta, a former top editor at the Harvard Business Review, distills the wisdom of a bewildering sea of books and articles into one simple, clear volume, explaining both the logic of successful organizations and how that logic is embodied in practice.

She devotes equal attention to the often unwritten rules of execution that characterize the best-performing organizations. Throughout she shows how the principles of management that work in for-profit businesses can—and must—be applied to nonprofits as well.

Most management books preach a single formula or a single fad.

This one roams knowledgeably over the best that has been thought and written with a practical eye for what matters in real organizations. Newcomers will find the basics demystified. More experienced readers will recognize a store of useful wisdom and a framework for improving their own performance.

What Management Is

This is the big-picture management book for our times. It defines a common standard of managerial josn that will help all of us lead more productive lives, whether we aspire to be managers or not.

Porter, Harvard Business School. This highly readable book is about management’s task. First rate as an introduction for the nonmanager and especially for the beginner, but equally excellent as a rounded, complete, and comprehensive “refresher course” for the most experienced executive in businesses and nonprofits alike.


They have brought back joam the fore the fundamental importance of good management. And they have done so in a way that effectively distills key concepts that every executive should know into a useful toolkit.

It articulates the reasoning behind many of the core business principles that have made us successful. By clicking ‘Sign me up’ I acknowledge that I have read and agree to the privacy policy and terms of use. Free eBook offer available to Manzgement subscribers only. Must redeem within 90 days. See full terms and conditions and this month’s choices.

Tell us what you like, so we can send you books you’ll love. Sign up and get a free eBook! Price may vary by retailer.

What Management is : Joan Magretta :

Add to Cart Add to Cart. Competition is dynamic, even among nonprofits, and the arena in which organizations operate is constantly changing. New business models and new rivals appear without warning.

Old technologies evolve and new ones are created. A new generation takes its place in the workforce, bringing with it new attitudes and values. Seasoned leaders who have lived through two or three decades of ground-shaking change understand this.

They have experienced one shock after another and lived to tell the tale. Globalization, the Internet, capital market innovation, social media—each of these, as it arrived, felt like a major earthquake that would forever change the business landscape.

As shifts like these are magrehta, and as you are forced to deal with them, it can feel like you are living through something so radically different that it renders obsolete everything you do whag know.

What Management is

Some management books feed off that feeling. They overstate the case for change, all the while drowning managers in empty jargon and insisting that all the old rules are useless when just the opposite is true. To know what really is different, you must first know what stays the same and why. Social media, for example, may well replace established channels of distribution and communication, but the fundamental need to reach and serve customers remains the same.

If I were writing this book today, I might choose different organizations to illustrate those ideas—Zynga instead of eBay, Zara instead of Target, Zipcar instead of Enterprise. The names change and the context changes, but the core ideas stay the same. Organizations that were once highly successful often falter. Management is easier to describe than it is to do.


Even outstanding companies make mistakes. Management is a discipline. Once mastered kanagement will help you to navigate the external shifts in the business environment and those internal joaj your own organization. I believe the core ideas have whaf been as timely and relevant for so many people working in both the private and public sectors as they are today. Why do I hoan that?

Consider this assessment from BusinessWeek, which managemen What Management Is as one of the best books of the year when it first appeared: It manwgement us why the discipline of management truly matters. It rejects the notion that a simple fad can make a meaningful difference. It will help leaders understand better how the ideas that form the foundation of good management have.

But we need to look past those celebrity villains and heroes in order to appreciate the discipline of management and the prosperity it creates.

This is the difficult work carried out by legions of managers known only inside their organizations. Management makes them possible. Good management makes them—and society as a whole—more prosperous. In these challenging economic times, we need many more effective managers, and a renewed and more balanced view of management itself. I hope this book offers readers just that. It contains a dose of realism about what management is and some idealism shat what it can and should be.

Above all, it is a book about why and how management matters. Free Press December Length: What Management Is Hardcover Get a FREE e-book by joining our mailing list today! Thank you for signing up, fellow book lover!