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La galaxia Gutenberg has ratings and 61 reviews. Chiara said: Basically what McLuhan argues in his book is that the invention and diffusion of Gutenb. Buy LA GALAXIA GUTENBERG by Marshall McLuhan (ISBN: ) from Amazon’s Book Store. Everyday low prices and free delivery on eligible. La galaxia Gutenberg: gĂ©nesis del homo typographicus [Marshall McLuhan] on *FREE* shipping on qualifying offers. Planeta-Agostini. Barcelona.

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This article has multiple issues. Because of the work’s provenance pres of the gutdnberg century, it is easy to situate its cultural milieu to just before the psychedelic experiments of the youth generation of the time, where organization man with reference to the work of Peter Drucker was under protest in the counter-culture that followed, some aspects of which are still with us today, certainly in the West and in various forms manifesting in the tapping of a collective consciousness.

Read all the way through this a couple of times and just had it sitting around and picked it up to read random spots. The book that really helped launch modern media studies in many ways. Instead of tending towards a vast Alexandrian library the world has become a computeran electronic brain, exactly as an infantile piece of science fiction.

The chairman of the selection committee was McLuhan’s colleague at the University of Toronto and oftentime intellectual sparring partner, Northrop Frye.

And as our senses have gone outside us, Big Brother goes inside. It helped establish Marshall McLuhan as the original ‘media guru. McLuhan himself suggests that the last section of his book might play the major role of being the first section:. Lots o A fun book with plenty of food for thought, but not intellectually honest enough for its format. To raise a moral complaint about this is like cussing a buzz-saw for lopping off fingers.


The Gutenberg Galaxy: The Making of Typographic Man

But the man drops some serious knowledge on you. He also argued that the development of the printing press led to the creation of nationalismdualismdomination of rationalismautomatisation of scientific research, uniformation and standardisation of culture and alienation of individuals.

Apparently, McLuhan also had some ideas about how to browse a book. Doesn’t come together into a grand theory after all, so lacks punch and purpose.

Although McLuhan wrote inwhat he saw about the electronic age beginning with the telegraph, radio, film, and TV has continued and intensified with the Internet. Trivia About The Gutenberg Gal I’m sure your galaxis is as genius as everyone says it is.

To ask other readers questions about La galaxia Gutenbergplease sign up. Iar un mic detaliu este evadarea unui mic puisor de sub tot filmul atetiei unor oameni de a prinde puii si ai constrange in tarcul mqrshall If you don’t catch on right away just by every McLuhan book and listen to every McLuhan recording on ubuweb and watch Videodrome and eventually you’ll be sucked in by his ideas and dialectic and you’ll never be the same.


Thanks for telling us about the problem. Instead of tending towards a vast Alexandrian mclujan the world has become a computer, an electronic brain, exactly as an infantile piece of science fiction. I grew up with parents who quoted “the medium is the message” and used it as part of our answering machine message, but galaxja read any McLuhan till this one. For someone with close ties to the discipline of literary criticism, he seems to have an especially hard time with it.


Mobile characters, with their easy and quick reproducing capability, therefore, inadvertently brought us to cultural homogeneity and repetitivness. The term is sometimes described as having negative connotations in The Gutenberg Galaxybut McLuhan himself was interested in exploring effects, not making value judgments:.

It is a problem, but not a moral problem; and it would be nice to clear away some of the moral fogs that surround our technologies. The printing press created mass ideology. Readers won’t have to memorize a book because the presence of more books will make that unnecessary.

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La galaxia Gutenberg by Marshall McLuhan (4 star ratings)

For instance, McLuhan contrasts the considerable alarm and revulsion that the growing quantity of books aroused in the latter seventeenth century with the modern concern for the marshzll of the book. I’d warn you against the italian translation: This book is not yet featured on Listopia.

Figure and ground ” Global village ” Media ecology ” The medium is the message ” Metamedia Tetrad of media effects. A challenging read, but worth it. Dominic rated it really liked it Sep 10,